Background

In 2016, a former media executive launched letsbevy, an app that uses a proprietary matching algorithm to help businesses and individuals book live music based on the brand and lifestyle of their event. After a few years of growth, letsbevy’s founder decided that the app needed a better name.

Challenge

Develop a new name for letsbevy that speaks to the magic of live music.

Solution

After honing on a handful of possible names, firsthand resonated most clearly. Adding the “music” preface qualifies firsthand and creates a pathway into other artistic expressions such cooking, cocktails, etc.

Key Deliverables

• Positioning Statement

• Name

• Logo

• Tag Line

Outcome

Music Firsthand won 2019 Best Local Startup in the Austin Chronicle Reader's Poll and continues to grow its enthusiastic use base. 

Website