Positioning and Messaging for Allergen Diagnostic Solution

If you’re the parent of a child whose allergies and/or asthma are limiting their possibilities, nothing matters more than getting to the bottom of it.

That’s what Exhale does.

Exhale’s patent-protected air sampling device and lab service pinpoint triggers causing allergy and asthma symptoms, and then deliver detailed, personalizing action plans.

I developed the brand positioning, the Exhale name and key messaging.

As the parent of a child who has struggled with asthma, it gave me great satisfaction to help Exhale craft its most powerful story.