OOH Weight Loss Campaign

Revolution Physical Therapy Weight Loss offers a medically modeled approach to weight loss, incorporating fitness, nutrition, and motivation.

Revolution needed to introduce itself to Chicago, starting in River North, where its first clinic was located.

I concepted and creative directed a series of impactful small-space billboards, featuring benefit-oriented messaging, served up with wry humor.

The billboards registered with River North residents and people who work in the area, leading to better-than-expected web traffic and leads.