NAMING,BRAND DEVELOPMENT
SPENGA
Challenge
Name a group workout comprised of 20 minutes of cardio followed by 20 minutes of strength training concluding with 20 minutes of yoga.
Solution
SPENGA, a portmanteau created from spin, strength and yoga.
Key Deliverables
Positioning Statement
Name
Logo
Outcome
SPENGA has over 300 studio locations in various stages of development. The brand has earned numerous industry awards, ranked 1386 on the Inc. 2021 list of 5000 fastest growing franchises, as well as 253 on Entrepreneur’s 2021 Franchise 500 List.
There’s no question that our name has been a big part of our success. Prospective franchisees frequently tell us that the uniqueness of the SPENGA positively influenced their decision to invest with us versus competing fitness franchise organizations.
Roger McGreal
Co-Founder