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On-Demand Ideation

oh wow ideas. now.  

Ideas are currency in creative marketing. They reframe familiar conversations, re-energize fading brands and create leverage and momentum for agencies. I excel at generating ideas that are deeply responsive to the challenge at hand and perfused with client brand DNA. In recent years, I have assisted agencies with ideation for dozens of pitches, and campaigns for existing clients. I develop the ideas. I write the decks. If it helps the cause, I’m always ready to stand up and sell the work.

 

NOTABLE CONSULTING PROJECTS

  • Developed brand essence, positioning and visual identity for Chicago-based healthcare startup that now operates over 30 locations across three states.

  • Formulated new positioning and creative brand platform for Chicago-area senior living company.

  • Led segmentation study for publicly traded casino gaming property. Based on results, I developed a positioning creative brand platform for the property that enabled it to effectively compete with a new, larger, more luxurious competitor.

 
Andrew has been a reliable senior presence writing for healthcare, medical devices and retailer programming for packaged goods. Andrew is a big thinker that can deliver big ideas. He immerses himself into new projects that allow him to use his experience and insights at crafting and writing successful marketing programs for B-to-B and B-to-C communications.
— Jim Eby Sr. Vice President, Chief Creative Officer The Marketing Store