oh wow ideas. now.
Ideas are currency in creative marketing. They reframe familiar conversations, re-energize fading brands and create leverage and momentum for agencies. I excel at generating ideas that are deeply responsive to the challenge at hand and perfused with client brand DNA. In recent years, I have assisted agencies with ideation for dozens of pitches, and campaigns for existing clients. I develop the ideas. I write the decks. If it helps the cause, I’m always ready to stand up and sell the work.
NOTABLE CONSULTING PROJECTS
Developed brand essence, positioning and visual identity for Chicago-based healthcare startup that now operates over 30 locations across three states.
Formulated new positioning and creative brand platform for Chicago-area senior living company.
Led segmentation study for publicly traded casino gaming property. Based on results, I developed a positioning creative brand platform for the property that enabled it to effectively compete with a new, larger, more luxurious competitor.