naming.jpg

Story-Driven Naming

NAMING IT RIGHT THE FIRST TIME

I named this nutrition app, which enables users to plan macro-friendly meals without counting calories.

I named this nutrition app, which enables users to plan macro-friendly meals without counting calories.

I have been naming companies, brands and products for over two decades and have completed over 100 naming projects. In the past five years almost all of my naming work has been in the sphere of health and wellness. I begin every project with diligent research. I translate leverageable insights into an emotionally resonant brand narrative, which forms the basis for creative naming.

I would recommend Andrew for any naming or writing project. He is a branding expert and an incredible writer who puts his heart and soul into his work, and that makes him a lot of fun to work with.
— Gloria Athanis, Partner/Owner, Healthful Habits, LLC