Background

Abaqis, a Medline partner, makes quality management software for the nursing home industry. The company’s industry-leading software solution guides nursing homes through compliance with the complex maze of federal regulations.

Challenge

Write and creative direct a brochure that articulates abaqis’ market-leading features and benefits without getting mired in details.

Solution

I transformed a litany of features and benefits into a scannable, readable and cohesive story – and kept the story connected to nursing home leaders’ desire to provide the best possible care for their residents. 

Outcome

Website