My Story

Earlier in my copywriting career, I wanted to write edgy ads for cool brands. I actually created what has been called "the most viral billboard in history." Then I lost my mother to Alzheimer's, I lost 150 lbs., and my wife became a psychotherapist. These experiences instilled in me a profound and visceral appreciation for the experience of being well. This appreciation informs and inspires the clients I work with, the projects I take on and the way I approach them.

Today, I am dedicated to crafting compelling content that promotes healthy living. I am committed to making a positive impact through my work and helping others discover the same appreciation for wellness that I have found.