Creative Naming for Brands, Companies and Products

I’ve developed over 100 names, mostly within the realm of healthcare, fitness and nutrition. Through this experience, I’ve developed a repeatable method that minimizes subjectivity, missteps and unpleasant surprises from the naming process. I also bring a unique and diverse perspective informed by neuroscience, linguistics, philosophy art and culture. What you get from all this are names that support brand strategy, resonate with your audiences and create tangible value for your business.

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NAMING WORK SAMPLES

Fitness Startup

First cardio. Then strength training. Then yoga. All in one 50-minute workout. What do you call it?

Medical Devices

BrightBot is a robot that uses UV light to efficiently sanitize hospitals and other environments.

Entertainment App

Music Firsthand is an award-winning app that enables you to easily find and book the perfect band for any venue or event.

Consumer Packaged Goods

Phyter is a delicious snack bar that is made from organic plants.

Webcasting Solutions

SureCast, formerly Backstar Creative Media, offers proven expertise in planning and livestreaming business events to audiences around the world.

Let’s talk about your naming project.