Background

• Healthful Habits is a consulting firm that educates people about the benefits of plant-based nutrition.

• The firm’s two co-founders sought to scale their mission and message using a plant-based snack bar as the vehicle.

• The bar is made with nothing but locally- sourced farm-fresh vegetables and fruits.

Challenge

Develop a great name for the energy bar.

Solution

One of the initial branding directions was to leverage Healthful Habits’ extensive connections to Chicago’s sports and fitness community. Thinking along these lines led to the name Phyter, which speaks to phytonutrients, the natural disease-fighting chemicals found in plants–while also evoking “competitive spirit.”

Key Deliverables

• Name

• Logo

• Tag line

• Brand video

Outcome

After achieving nationwide distribution, Phyter was acquired by The Fresh Factory, a leading platform for plant-based and clean-label brands.

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