Copywriting, Storytelling and Long-Form Content Development
In 2012, I was close to 400 lbs. and pre-diabetic. At the urging of my doctor, I joined a medically supervised weight loss program and over the next three years, I shed 150 lbs., developed a lifelong love affair with strength training and shifted my professional focus toward healthcare branding. Since then, I’ve been writing websites, digital campaigns and thought leadership content for healthcare brands including Abbott Labs, Blue Cross Blue Shield, Medline and Omron Healthcare. I’m also a part-time trainer at LA Fitness.
WRITING WORK SAMPLES
POSITIONING, BRAND DEVELOPMENT
Medline EMS (Emergency Medical Services) Division
I provide ongoing, as-needed copy support to Medline, a leading global manufacturer and distributor of medical supplies.
UX COPY, PERSONA DEVELOPMENT
Omron Healthcare
Omron Healthcare’s award-winning HeartGuide device gives you actionable advice and encouragement on managing your blood pressure, sleep, weight and activity. I created a likeable persona for HeartGuide and brought it to life through hundreds of UX messages.
LONG-FORM COPYWRITING, BROCHURE DEVELOPMENT
Healthcare Software Company
abaqis is leading provider of quality management software for nursing homes.
I organized abaqis’ long list of features and benefits into a cohesive story.
DIGITAL COPYWRITING, WEBSITE COPY DEVELOPMENT
American Sustainable Rubber
The government calls rubber a “strategic material” because it’s essential to industry and our military. Yet we don’t produce any natural rubber domestically. I wrote the website for American Sustainable Rubber,
a company working to decrease our rubber dependency through innovative and sustainable manufacturing.
