simplify. clarify. align. amplify.
The speed at which brands can reach scale, and fade from relevance, is rapidly accelerating. More than ever before, brands need continuous curation to ensure that they’re delivering the right messaging and experiences to the right audiences. I’ve provided strategic guidance to numerous brands across healthcare, fitness, nutrition, education and IT. Recent projects include the redevelopment of a performance nutrition company’s customer onboarding program, a new positioning and messaging platform for a leader in scholarship management software, and positioning redevelopment for a medical information solutions provider.