Background

Approximately 1 in 5 Americans is struggling with a mental health condition.

There are three main barriers to mental health care: Access to culturally care providers, affordability of care, and stigma.

Experts increasingly believe that a holistic approach to mental health care (one that treats the whole person vs. just the mind) can provide the best treatment and outcomes.

Challenge

Develop a compelling brand identity, including name, logo and website, for a new “whole person” mental wellness center.

Solution

Through extensive discussion with the founders, we kept coming back to the importance of living in the moment. The name Here & Now perfectly captured that idea.

Key Deliverables

• Mission Statement

• Name

• Logo

• Brand Guide

• Website

• Branded apparel

• Environmental graphics

Outcome

In less than three years, Here & Now has grown from two founders to a thriving ecosystem of over 15 clinical specialists and support staff practicing at multiple locations.

Website

What Andrew has created for us is much more than a name. He’s given us a personality and a voice that really resonate with people.